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Abstract Topic: Marketing, International Business and Tourism

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COMMUNITY EMPOWERMENT BASED TOURISM VILLAGE AS AN EFFORT TO INCREASE THE POTENTIAL OF TRADITIONAL HERB
Diana Ambarwati, Ludi Wisnu Wardhana, Umi Nadhiroh, Ririn Wahyuarida

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Corresponding Author
Diana Ambarwati

Institutions
Economy Faculty, Islamic University of Kediri
Economy Faculty, Malang State University

Abstract
This study aims to determine the potential problems and solutions in community empowerment based on tourist villages and excellence with the existence of “Jamu” Tourism Village in Kampungdalem Village, Kediri City. The approach used is the Participatory approach. The main techniques of data collection are done through observation techniques (both physical data observation and observation involved), focus group discussions (FGD) and surveys directly to respondents from May to July 2019. Physical observation to find out problems in community empowerment based on “Jamu” Tourism Village. While observation is involved to identify solutions and benefits or advantages of “Jamu” Tourism Village. The sample location of this study focused on RW 02, Kampungdalem Village, Kediri City. Identification of problems including residents having various fields of business other than herbal medicine, the quality of diverse tastes of each herbal medicine manufacturer, and the existence of an icon of Child Friendly Village before the existence of “Jamu” Tourism Village. The solution to this problem is the need for moral and material encouragement for people, the assistance and supervision of all herbal medicine producers, and uniting different icons into one interesting treat. The advantages are mature concepts based on clusters, variations of various processed herbal products, renting costume sellers and supporting properties, opening jobs and reducing crime rates and preserving the nations culture while maintaining a healthy body.

Keywords
Community Empowerment, Tourism Village, Increased Potential, Traditional Herb

Topic
Marketing, International Business and Tourism

Link: https://ifory.id/abstract/cX9EFRCJHNV7


Determining the Readiness to Develop Halal Tourism: A Case Study of South Kalimantan Province, Indonesia
Mochammad Arif Budiman, Manik Mutiara Sadewa and Lusiana Handayani

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Corresponding Author
Mochammad Arif Budiman

Institutions
Prodi Akuntansi Lembaga Keuangan Syariah, Politeknik Negeri Banjarmasin

Abstract
South Kalimantan has basically a great potential for halal tourist destinations, but this potential has not been developed adequately. The aim of this study is to reveal the potentials of halal tourism in South Kalimantan and to determine the readiness in developing the province as a favorite halal tourist destination in Indonesia. The study was conducted with a qualitative approach and analyzed using the descriptive-analytic method. It is found from the study that South Kalimantan has the splendor of religious, natural, historical as well as shopping and culinary tourist destinations. All this provide a big opportunity for the province to attract both domestic and overseas visitors.

Keywords
halal tourism, river city, tourist destination, Indonesia

Topic
Marketing, International Business and Tourism

Link: https://ifory.id/abstract/k6HBuEWNeCzp


Preliminary Observation Study of Kampung Tahu in Tinalan Village, Kediri City, for Implementation of Educational Tourism Village Concept based on Industrial Centers
Srikalimah(a*), Ludi Wisnu Wardhana(b), Diana Ambarwati(c), Ustadus Sholihin(d)

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Corresponding Author
Srikalimah Srikalimah

Institutions
(a) Economic Faculty of Universitas Islam Kadiri
Jalan Sersan Suharmadji No. 38 Kota Kediri, Indonesia
srikalimah[at]uniska-kediri.ac.id
(b) Economic Faculty of Universitas Negeri Malang,
(c) Economic Faculty of Universitas Islam Kadiri,
(d) Economic Faculty of Universitas Islam Kadiri

Abstract
Kediri City is known by the name of the “Kota Tahu” because many tofu scattered craftsmen. There is a production center area know precisely in the village of Tinalan Kediri. Whose citizens produce tofu and dairy. The purpose of this research is to describe and analyze the implementation of the development of tofu village in Kelurahan Tinalan Kota Kediri become an educational tourism area to make various processed tofu. Researchers collect data in the field by acting as an active instrument. Researchers use data collection techniques through interviews, observations, Forum Group Discussion (FGD) and documentation. The data analysis used is an interactive analysis model. This study uses a qualitative descriptive approach. Analysis of data used include data reduction, data presentation, withdrawal conclusion/verification and validity of data is done with the trust test, acquisition, dependency and certainty and SWOT analysis. Data collection techniques are conducted with interviews, documentation and observations. Based on the results of the research, the development strategy can be concluded in the education tourism Kampung Tahu that promote promotion through mass media, social media and web. Building infrastructures such as providing adequate parking space, making the tourist attractions processed products know and involve the community in the management of tours. With the proper development strategy saw from increased strength and opportunities as well as minimizing weaknesses and avoiding threats, the educational tourism object of the tofu village that located in Kelurahan Tinalan subdistrict Pesantren Kediri City will be able to Compete with other attractions.

Keywords
implementation of development of education tourism area, community empowerment, development strategy, SWOT analysis

Topic
Marketing, International Business and Tourism

Link: https://ifory.id/abstract/zcGwMtfg2vVy


Students- Perception on the Development of Halal Culinary in Malang and Surabaya
Budi Eko Soetjipto (a), Puji Handayati (b), Rosmiza Bidin (c), Freddy Dwi Prasetyo (4)

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Corresponding Author
Budi Eko Soetjipto

Institutions
(a,b.d) Faculty of Economics,Universitas Negeri Malang
Jl. Semarang 5 Malang, 65145, Indonesia
(c) Department of Communication, Faculty of Modern
Languages & Communication, Universiti Putra Malaysia,
43400 UPM Serdang, Selangor D. E., Malaysia.

Abstract
The results of previous research on the development of halal culinary have not been done much in Indonesia. For this reason, this study wants to uncover the perceptions of students in the master of management program in relation to efforts to develop the halal industry in East Java, especially in Malang and Surabaya. The objective of this study is to explore the perception of Muslim Students towards halal culinary in Indonesia In term of 1) the role of the government in halal certification, 2) halal food festival, and 3) Promoting halal food events through social media and internet. This is qualitative study using case study. Informants of this research are students of Master Management Faculty of Economics, Universitas Negeri Malang. The students are in the third semester in their study. Research findings show the following things (1) the government needs to encourage halal efforts by providing socialization and benefits of halal cuisine in collaboration with the Indonesian Ulema Council. (2) Halal food festivals can be done to attract tourists. Even though Malang City has never done it, but this is an appropriate step of cooperation for food entrepreneurs and local governments in attracting Muslim tourists who want to visit Malang. This festival should be held to coincide with religious events (3) the development of the halal culinary industry can be done through social media and the internet is in line with several other research results.

Keywords
development, halal culinary, halal food festival, halal certification, social media, internet

Topic
Marketing, International Business and Tourism

Link: https://ifory.id/abstract/6MJKNkrWj9Xz


The Determinants of Movie-Induced Tourism in Creating Visit Intention Based on Audience Personal Motivation (A Study on Indonesia-s Box Office Movie)
Cesya Rizkika Parahiyanti, B.M. Purwanto

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Corresponding Author
Cesya Rizkika Parahiyanti

Institutions
Universitas Negeri Malang
Universitas Gadjah Mada

Abstract
This research aims to identify movie-induced tourism in terms of business related to audiences- personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses a qualitative study with descriptive approach. The results of in-depth interview from 17 respondents are analysed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences- travel decisions on the featured locations after watching the movie even though the movie itself is not intended to promote a particular destination. The audiences- personal motivation in this study are grouped into two, namely general personal motivation and specific personal motivation. In addition, there are also consideration factors of audience that influence their decisions to travel to the featured locations in the movie. Some assessments and behavioral intentions are also expressed by the audiences after they visited the sites. With these results, this study is expected to provide an overview of the relevant business players, such as tourism offices, Destination Marketing Organizations (DMO), and movie production companies, about tourist behaviors in Indonesia.

Keywords
movie-induced tourism; movie roles; audience personal motivation; audience assessment; behavioral intention

Topic
Marketing, International Business and Tourism

Link: https://ifory.id/abstract/3udb2JzEvHVG


THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, PERCEIVED COHESION, SOCIAL NORM AND CUSTOMER PREFERENCE TO CUSTOMER LOYALTY ONLINE GAME COMMUNITY FIRST PERSON SHOOTER IN SURABAYA
Citragosa Naradipa

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Corresponding Author
Citragosa Naradipa

Institutions
Universitas Airlanga Surabaya

Abstract
Purpose of this study was to determine the effect of perceived ease of use, perceived enjoyment, perceived cohesion, social norm and customer preference on customer loyalty online game community First Person Shooter (FPS) in Surabaya. This research using Structural Equation Modeling (SEM) with Lisrel 8.70 software. Sampling techniques used in this research are non probability sampling with this type of convenience sampling. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The samples used in this study was 160 respondents. The results of this study showed the influence of customer preference on customer loyalty, perceived ease of use on perceived enjoyment, perceived enjoyment on customer preference, perceived cohession on customer preference, perceived enjoyment on customer preference, social norm on customer loyalty online game community First Person Shooter (FPS) in Surabaya. While, perceived ease of use on customer preference, perceived enjoyment on customer loyalty online game community First Person Shooter (FPS) in Surabaya rejected.

Keywords
Perceived Of Use, Perceived Enjoyment, Perceived Cohesion, Social Norm, Customer Preference, Customer Loyalty

Topic
Marketing, International Business and Tourism

Link: https://ifory.id/abstract/6GW2VrMvKpcH


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